Sony Ericsson Q1 2010: $28.4 meg profit, 10.5 million phones shipped, average monetary value: $180

 Share

Sony Ericsson (New York Stock Exchange: SNE)’s Q1 2010 financial results are out, the first base of many large mobile telecommunications companies we’re leaving to hear about over the next 2 weeks, and they’re packed with goodness newsworthiness. While analysts were predicting the company would be losing $173 million, they actually made some cheeseflower, $28.4 meg. That’s the first gain Sony Ericsson has seen since Q2 2008. They managed to ship over 10.5 million mobile phones, and their average selling price was $180. Not as good as delivering 14.5 meg devices in Q1 2009, but backrest then the norm selling price of those handsets was only $162.

Was all this due to releasing tasty high end hardware? The X10, Satio and Vivaz ar buggy, not even shipping everywhere internationally, and reviews are not very favorable, so where’s this money advent from? Book of Job cuts, and lots of them. Remember last November when the company said they slashed 2,000 jobs? That sure had to help increase their merchant ship line.

If Sony Ericsson doesn’t deliver with their Vivaz Pro, X10 Mini, and X10 Mini Pro, then they may twist into the next Motorola (New York Stock Exchange: MOT test). How much longer can Sony pump money into this company that consistently delivers poor handsets?

[Via: Wall Street Journal]