Qualcomm Announces Plaza Retail Application Store Solution

Qualcomm today announced the expansion of its Plaza suite of solutions to include Plaza Retail. The end of Plaza Retail is to allow application retailers (typically mobile operators) to present tense subscribers with a uniform and easy shopping experience on any capable device. Plaza Retail also gives publishers and developers the ability to make their subject available to multiple retailers instantly, regardless of their development platform.

“Consumer expectation is shaping the market for mobile subject, and in ordering to remain competitive and contain costs as complexity increases, operators and gimmick manufacturers volition motivation to deliver more than just an diligence store,” said Arvin Chander, frailty president and general manager of Plaza Retail. “Success in this marketplace will be dictated by delivering mobile retail experiences across multiple chopine and networks, backed by a healthy ecosystem of publishers with an automated, transparent supply chain.”

Plaza Retail consists of 3 elements:

Management Center – A subject merchandizing organization that will support Java, BREW, Flash and BlackBerry with planned support for Android, Windows Mobile River, Palm, Symbian and LiMo. Management Center allows for managing pricing, licensing, packaging, promotions, placement, division, personalization, delivery and analytics in a unified manner across multiple platforms. Storefront – A multi-platform client, Web, or mobile Web (WAP) shopfront built on Web standards and a storefront management portal vein that enables retailers to easily update their memory layout, promotions and micro-stores, thereby enhancing selling potency and driving a common branding and drug user experience across their stallion gimmick lineup.

The Plaza suite also includes Plaza Mobile Net, an remainder-to-remainder appliance platform that offers operators and publishers an open framework for the development, documentation, management and monetisation of Internet-based content on a diverseness of handsets.