Glu chief executive officer says App Store hasn’t been the home run for everyone

PocketGamer.biz had a chance to sit down feather with Glu’s ex-CEO, Greg Ballard, and ask him some interesting questions. As expected, they asked him about Glu’s iPhone strategy and wherefore it took so long for the company to embrace Apple (NSDQ: AAPL)’s platform.

He said: “It hasn’t been the home run for big publishers as was expected. If you stop publishing in this marketplace, you immediately begin to lose marketplace share.”

I couldn’t agree more with him. There so many titles in the AppStore and new ones are appearance on a daily cornerstone. Still, that shouldn’t stop the major gambling publishing house for acquiring its piece of the military action and as a substance of fact, PocketGamer.game ranked Glu third base after EA Mobile River and I-swordplay…

The full story entitled “chief executive officer Ballard reveals the mystery sauce of Glu’s iPhone success” is available from this page on PocketGamer.game.